Search Engine Optimization (SEO)
It’s no secret that today business owners are bombarded with advertisements for some kind of search engine optimization strategy that will get them to the top of Google.
There’s No Secret Sauce
The reality is that despite what the market wants you to think, there is no secret sauce. In fact, Google will even provide you with an exact roadmap on precisely what areas to focus on if you have the time. Similar to almost any other industry out there, what makes or breaks a quality result is experience and knowing how to execute the basics consistently. At the end of the day, this is what high quality SEO providers are really doing.
There are certainly items that need to be tweaked, changed and fixed on nearly every website in order to maximize a search engine’s ability to best rank it. However, an ongoing strategy of performing tweaks typically becomes a ritual of paying for activity, not results.
Our SEO Focus
The focus of our efforts for SEO really revolves around the content. We believe that the most valuable thing we can provide from a search engine visibility strategy is precisely what both users and search engines are looking for: high quality unique content. We build a content strategy that creates relevant, interesting and genuinely useful content and provides a basis that allows your customers to start a conversation with you and share that content with the world.
The best website in the world without any visitors is like building the world’s greatest resort and casino on the moon. Your marketing strategy needs to make sense and focus on results. It must target your audience and deliver the type of prospect that means the most to your growth. Our approach to marketing boils down to taking a common sense approach and pairing it with measuring what works.
Additionally, the type of traffic you generate is extremely important. Anyone can scare up a ton of traffic. But an audience that isn’t the right prospect to your business is just garbage and a huge waste of time.
Boundless will develop a marketing strategy that aligns with your company’s goals and is custom tailored to help you reach those goals.
Marketing also has become much more sophisticated in the last several years. From Google Adwords to Facebook and Instagram campaigns, email campaigns and inbound marketing initiatives, we can help you get back to doing what you do best in providing high quality products and services to your customers.
Consulting and Strategy
Sometimes you need a new perspective on what you have been doing. Our goal is to do an assessment to accurately measure and quantify what is currently happening in order to build a plan for the future. Through analytics and experience in the industry, our approach is to remove the guess-work out of the next steps.
How We’re Different
There are a lot of companies that offer SEO and search engine marketing. From canned solutions that give you a packaged price to individual marketers, the choices are numerous. What we bring to the table is transparency and individual attention.
We came out of a number of years in the corporate arena where we saw how difficult it was provide customized, individually tailored service to businesses. We reversed the formula. Our number one priority is delivering results and then making those results better. We practice common sense and share everything with our clients so you know exactly what’s going on.
Best of all, we don’t require long term contracts. Services based on results should be accountable and never make you feel trapped.