Web Design and Development
We love design. It’s the driving force behind our passion to create compelling and visually appealing websites. Our focus is developing clean, easy to use and unique websites that feel fresh, modern and draws the user into an engaging experience. We utilize modern design technologies such as HTML5 with website best practices such as the focus on quickly loading websites that are responsive.
Part of our standard process is working with our clients to determine how they plan to manage their content. We’ve built hundreds of WordPress based websites as well as extensive experience in other CMS platforms such as Expression Engine, Craft and even custom developed solutions through frameworks like Laravel. Choosing the right CMS is essential to the long term success of a website because it sets the baseline for how the site is going to evolve the moment it is released into the wild.
Additionally, we don’t believe in a one-sized-fits-all approach. WordPress for example isn’t the solution for absolutely everyone. An organization may benefit from the flexibility of another platform. Our process of understanding the long term goals of our clients helps us clearly choose solutions that will best fit the needs of our client.
Responsive Website and Application Design
In today’s world where mobile devices often times comprise of over 50% of the usage of many websites, responsive design is responsible design. We’re past simply following trends; we’re building experiences to meet users where they are.
Amazingly, some statistics have shown that at the end of 2015, upwards of 90% of small business websites are not optimized for mobile devices. Today, Google actively penalizes websites that do not respond to tablets and phones.
Responsive design is also about proper design philosophy. Calculating user behavior and how users interact with the website is crucial the success of any website.
UI + UX Design
If you aren’t familiar with UI or UX design terms, the easiest way to understand these two design methods is looking at your smartphone and open any app on your home screen. Interface design defines the look, feel and functionality of the applications we interact with on a daily basis.
Understanding user interaction is the key to developing successful application design. Everything we touch is driven by it’s ability to seamlessly allow the user to move around without feeling frustrated or lost. By developing workflows that utilize the familiar with thoughtful innovations based on convenience, we can achieve a result that just feels good to use. Even complex apps can feel fresh, modern and easy to use with the proper attention to detail.
Our role is the work with our clients to build workflows from concept sketches to wire-framing to final design frames that can be used by professional app developers.
Content is the most important thing a website has to offer. Every search engine that exists ultimately is in the business of delivering high quality content to the billions of people searching the internet every day. The quality and scope of the content on your website, and the ways that people can access that information, are the basis a search engine like Google’s interest in you.
While there are a number of ways you can build Search Engine Optimization, the best results we’ve found to deliver high quality potential customers is to leverage what search engines are after in the first place. Our focus on content is to build a content strategy aimed at releasing great content specific to your industry through your website, social mediums and good ol’ fashion marketing platforms.
We do offer Search Engine Optimization (SEO) services, but they are typically rooted in continually building great content and delivering it to your audience in ways that makes sense. As you build the amount of unique and credible content, the more momentum you will gain as your website ages and matures. Using best practices and long term strategies such as these will outlast sites that are subject to SEO tricks attempting to entice search engines.